Demonstrating Experience
When you go shopping, you want to be assured that the vendor you are working with has adequate experience in the field to be reliable and knowledgeable. How can you know? What are the markers for an experienced vendor?
Here are a few:
- Good Looking Website
- Adequate Descriptions and Photos
- No cheesy blinking lights or MIDI songs running in the background
- Reputable Merchant Account for your credit cards
- High Google Page Rank
- Low Alexa score meaning high popularity
But, you can get tricked these days. It is so easy to spend a few bucks and get a pre-made website complete with content and professional checkout. It is easy to get good scores in the Search Engines.
Take this site, for example. Before this blog, We’ve Got It wasn’t even on Alexa’s radar. It had a popularity rating of “No Data”.
Since beginning this blog a few weeks ago, our 3-month popularity is below 400,000. And we haven’t even tried to get noticed, yet, wanting to actually have some product pages built up and ready to show.
So, if we can get notice without trying, the really determined can game the Search Engines and temporarily gain the Experienced label with their high scores.
The best way to gauge experience is to test their longevity. How long have they really been in business? How many customers have they served? When did they begin carrying this particular product line? Unless they tell you, you’ll have to dig for it, that’s for sure.
John