Archive for February, 2006

Demonstrating Experience

When you go shopping, you want to be assured that the vendor you are working with has adequate experience in the field to be reliable and knowledgeable. How can you know? What are the markers for an experienced vendor?
Here are a few:

Good Looking Website
Adequate Descriptions and Photos
No cheesy blinking lights or MIDI songs running in [...]

Making a Picture Worth a Thousand Words

Online Shopping takes out the most critical part of making the purchase decision – the hands-on, touchy-feely part. Colorful & Descriptive Prose in the Description can replace some of that. But the biggest contributor to the decision can be the photo.
The Photo can make or break the sale.
Taking a wander through various auction listings on [...]

Describe It so People Will Buy It.

There’s this sorta-clear photo of the widget you’ve searched for, but it doesn’t grow any larger when you click the “Larger Image” link. (This is a whole other topic.) So, you click the “More Information” link hoping to actually find out More Information so you can decide whether to make the purchase, or not.
There is [...]