The Online Shopping innovator that invented the Shopping Cart concept really hit on the right way to appeal to our acculturated expectations. How much more does a Shopping Cart embody all we do when shopping than anything else? Nothing says “Shopping” like a shopping cart. In fact, I sometimes think that the Mall stores are [...]
There’s this sorta-clear photo of the widget you’ve searched for, but it doesn’t grow any larger when you click the “Larger Image” link. (This is a whole other topic.) So, you click the “More Information” link hoping to actually find out More Information so you can decide whether to make the purchase, or not.
There is [...]
It is common knowledge and constant dogma that everyone is looking for the lowest price when they shop online (or anywhere else, for that matter.)
But, I say that is false. If everyone was looking for the lowest price, there wouldn’t be a market for Mercedes, or Tiffany, or any other high-end or mid-price brand. [...]